Offering import and distribution services through our nation-wide network to FMCG companies looking to benefit from the retail boom in India. Get your products into all major retail stores in the Indian metros through our pan India distribution-network and business database. Be part of the exploding Indian market and export effortlessly with our custom solutions and services.
NexusNovus Advantage
- Nation-wide distribution network including 7 distribution centers.
- 5 years of experience in retail.
- Importing and forwarding experience.
- Products placed in 90% of all the modern retail outlets in India.
- Long standing relationships with key decision makers in retail chains/access to major retail players.
- Network of merchandisers across all major cities.
- Negotiation skills in the Indian retail market and understanding of the business culture.
- Qualified marketing and product promotion team.
Viva La Delicia Portfolio
The world on your platter
The Viva La Delicia portfolio offers premium international food products at affordable prices. The competitive prices we offer are close to the prices of the local products making them an instant success in the Indian market. We aim to position our products in between the overtly expensive niche products and local products ‘perceived as low quality’ labels on them.
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Company |
Industry |
Service |
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Schluckwerder |
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Food and Beverages |
Import and Distribution |
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Kolln |
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Food and Beverages |
Import and Distribution |
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DeKroes |
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Food and Beverages |
Import and Distribution |
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Non Stop |
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Food and Beverages |
Import and Distribution |
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Van der Meulen |
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Food and Beverages |
Import and Distribution |
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Antica Cantina |
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Food and Beverages |
Import and Distribution |
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Quickbury |
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Food and Beverages |
Import and Distribution |
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Davelaar |
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Food and Beverages |
Import and Distribution |
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Thorntons |
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Food and Beverages |
Import and Distribution |
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Tibi – Chocolates |
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Food and Beverages |
Import and Distribution |
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Lonka |
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Food and Beverages |
Import and Distribution |
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Indian Retail
You can find us in hundreds of retail stores and institutions in all metros and many smaller cities.
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Modern trade outlets(MTO) |
Modern Stores |
Institutions |
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Spar (MAX Hypermarket India Pvt. Ltd) |
Ratnadeep Supermarkets |
ITC Hotels |
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Nilgiris |
Balaji Grand bBzaar |
Taj Hotels |
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Namdharis’ Fresh Agro Pvt. Ltd |
Q Mart |
The Marriots |
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Metro Cash and Carry India |
Modern Bazaar |
Hyatt International |
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Hypercity |
Le Marche |
The Lalit Ashok |
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Natures’ Basket |
Cocoa Tree |
Cuppa Stop |
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Workshops |
Brown Tree |
Café Coffee Day |
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BhartiWalmart |
Amma Nana |
WH Smith ( Airport) |
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Big Bazaar ( Future Group) |
TuttoBene |
Shoppers’ Stop |
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More Stores |
Dorabjees |
The Oakwood |
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Spencers’ Retail |
Thoms |
ISTA Hotels |
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Food World |
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Modern Trade Outlets: Also called organized retail industry, it consists out of “formula” supermarkets and hypermarkets that are known to most western countries.
General Trade Outlets: We also have a good reach over the general trade outlets, which are referred to as Kirana stores (tuck shops), which carry ranges of imported products in their stores.
About Indian Retail Market
- India is the third-most attractive retail market for global retailers and amongst the top-30 of the largest emerging markets, according to US consulting group AT Kearney’s report published in June 2010.
- The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$ 785.12 billion by 2015, according to the BMI India Retail report for the third quarter of 2011.
- Indian government has recommended 51% foreign direct investment (FDI) in multi-brand retail, albeit with some stiff riders, paving the way for the entry of some of the world’s biggest retailers such as Wal-Mart, Carrefour and Tesco to set up shop.
- Driven by the growth of organized retail coupled with changing consumer habits, food retail sector in India is set to be more than double of US$ 150 billion by 2025, according to a report by KPMG.
- The Indian retail sector is highly fragmented with more than 90 % of its business being carried out by traditional, small family-run stores. Organized retail formats, including departmental stores, hypermarkets, supermarkets and specialty stores are fast replacing traditional retail formats such as kiranastores (small tuck-shops) due to rising consumer expectations.
Imported Food Market India
- The imported food retail market in India is a fast growing, yet still a niche market comprising of consumers fromthe upper-class and upper middle-class only. The upper middle-class and middle-class population makes up 80 million people of the 1.2 billion overall population. This sector is expected to grow to 500 million people by 2025 according to McKinsey.
- Shelf-life of products plays a very important role in the acceptance of the product by retailers. Generally retailers ask for a minimum of 65-70% of remaining shelf-life on the products at time of delivery.
- India is a very price sensitive market, which makes it essential to fix the right MRP for a product. It is essential to have the right margins for importers, distributors and retailers.
